A new era in luxury home furnishings is arriving in Tampa Bay this summer.
Uultis, a globally inspired Brazilian furniture brand will open its exclusive showroom in St. Petersburg. This launch marks the culmination of a strategic partnership between Herval Group, a 65-year-old Brazilian conglomerate, and the ownership group behind Annabelle’s, a third-generation Tampa Bay family business with decades of experience in construction, hardscaping & landscaping, and retail, and a beloved brand—Annabelle’s Fine Furniture & Interior Design.
A Powerful Partnership Built for Impact
The Uultis showroom in St. Petersburg will represent more than just a retail expansion—it’s a strategic partnership between two established business groups, each with deep roots, proven success, and a shared vision for excellence in interior design. Supported by a substantial warehouse with inventory located in the Miami, Uultis offers a variety of items ready-to-ship.
Uultis is a contemporary designer furniture brand that reflects quality, modern living. With support from Herval Group, Latin America’s largest Apple distributor and a $700M+ revenue enterprise, Uultis has already launched successful branded locations in New York City, Los Angeles, and Miami. St. Petersburg marks the brand’s exclusive entry point for Tampa Bay—offering both residential and hospitality solutions.
St. Pete’s growth in luxury real estate, along with its dynamic blend of coastal living and creative culture, made it the perfect location. This new showroom is designed to serve as a go-to destination for luxury furnishings in Tampa Bay, providing designers, homeowners, and developers with world-class furniture and interior design expertise—all under one roof.
Uultis is committed to modular, sustainable design, with furniture lines that combine beauty, function, and environmental responsibility. The showroom will also support the growing demand for custom and hospitality projects, making it a versatile partner for both homeowners and commercial developers in the region.
The St. Pete Uultis showroom will continue to offer the full suite of interior design services and brands under Annabelle’s business management, blending personalized design expertise with a focus on Uultis’s products.
About Herval Group
Herval Group is a Brazilian conglomerate with 65 years of innovation and scale, with global influence across furniture manufacturing, retail, real estate, and finance.
About Annabelle’s Fine Furniture & Interior Design
With over 45 years serving clients throughout the region, Annabelle’s has been a trusted name in interior design and home furnishings since 1979. The ownership group behind Annabelle’s, a third-generation Tampa Bay family business with decades of experience in construction, hardscaping & landscaping, and retail.
Media Contact:
For more information, please contact:
Stephen Bryant, Managing Partner
Annabelle’s Fine Furniture & Interior Design
Phone: (813) 920-3675
Email: sbryant@annabellesfurniture.com
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